Privacy Policy

1. Interpretation and definitions

The following definitions apply whether used in the singular or plural:

• Account means the account used to access Maplay or parts of its services.
• Application or App means the Maplay Android application, package identifier com.maplay.android.
• Company means Heera Edutech Private Limited, 1-1-241/A/17, Lane 11S, Bhavani Nagar, Hyderabad – 500062, India.
• Service means the Maplay app, web learning platform and related services.
• Personal information or personal data means information relating to an identified or identifiable individual.
• Usage data means information collected automatically about use of the service or its technical operation.
• Device means a phone, tablet, computer or other device used to access the service.
• Service provider means a person or organisation processing information on our behalf to operate, support or analyse the service.
• Affiliate means an entity that controls, is controlled by, or is under common control with the Company.
• You means the individual using the service or, where relevant, the organisation on whose behalf the individual acts. For a child’s account, requests may be made by an authorised parent or legal guardian.

2. Information we collect

Information you provide

When you register, use the service or contact us, we may collect your first and last name, email address, phone number, and information you choose to include in a support enquiry or other communication.

Phone numbers may be used for identity verification, account recovery and parental or guardian consent. For a child who requires parental consent, we may request a parent’s or guardian’s phone number for these purposes rather than the child’s personal phone number.

Usage and device information

We collect usage data automatically. This may include your IP address, browser type and version, pages or service features visited, visit dates and times, time spent using the service, device or app identifiers, and diagnostic information.

When you use a mobile device, this may also include device type, operating system, mobile browser information and other technical information sent by your device. We use this information for service operation, security, troubleshooting and improvement.

3. Cookies and similar technologies

Our web services may use cookies and similar technologies, including tags and scripts, to support functionality, remember preferences, understand service usage and improve performance. Cookies are small files stored on your device.

You can manage cookies through your browser settings. Blocking certain cookies may affect features of the service. Where required, we obtain consent before using non-essential cookies or similar technologies.

This privacy-policy page can be read without an app sign-in and does not ask you to submit personal information through a form. Our hosting provider may process connection and technical information needed to deliver and protect the page.

4. How we use your information

We use personal information for the following purposes, subject to applicable law and consent requirements:

• Providing the service: operating and maintaining Maplay, managing registration and enabling account access.
• Verification and security: confirming identity, recovering accounts, obtaining parental consent where required and protecting against misuse.
• Fulfilling agreements: administering products, services or access you have obtained from us and meeting our contractual obligations.
• Service communications: responding to requests and communicating about your account, resources, service changes and security updates by email, phone, SMS or other appropriate channels.
• Improvement: analysing usage trends, diagnosing issues and improving the service and user experience.
• Relevant information and offers: communicating with adult users about related products or services where permitted, subject to consent and opt-out choices. We do not use phone numbers for marketing without explicit opt-in.
• Business administration and legal obligations: maintaining necessary records, resolving disputes, enforcing agreements and evaluating or completing a lawful business reorganisation or transfer.

5. Sharing and disclosure of information

We may share personal information in the following circumstances, with the protections required by applicable law:

• Service providers: with providers who help us deliver, maintain, secure or analyse the service, or respond to users. They process information for the relevant service purposes.
• Affiliates: with affiliated entities, subject to appropriate confidentiality and privacy obligations.
• Business partners: where permitted, to provide products, services or relevant offers, subject to applicable consent requirements and the restrictions below.
• Business transactions: in connection with a merger, acquisition, financing, reorganisation or asset transfer. We will provide notice before information becomes subject to a materially different privacy policy.
• User-directed sharing: if you choose to share information in any public or collaborative area of the service, it may be visible to its intended audience. Avoid sharing unnecessary personal information.
• With your consent: for another purpose that has been explained to you.

Phone-number protections: phone numbers collected for verification, account recovery or parental consent are not shared with affiliates, business partners or other third parties for their marketing purposes, and are never sold or rented.

Legal and safety disclosures

We may disclose information when required by law or a valid public-authority request, or where necessary to comply with legal obligations, protect rights and property, investigate misuse, protect users or the public, or address legal claims. Children’s information is subject to the additional restrictions below.

6. Retention of personal information

We retain personal information only for as long as needed for the purposes described in this policy, including providing the service, managing accounts, verifying identity, obtaining parental consent and responding to requests.

Some records may need to be retained after an account is closed to meet legal obligations, prevent fraud or other misuse, resolve disputes, or establish and enforce agreements. We limit such retention to the information and period needed for those purposes. Retention therefore depends on the type of information, the purpose and any applicable legal requirement.

You may request deletion of your account, associated personal information or your phone number as explained below.

7. Transfer of personal information

Information may be processed by the Company and its service providers in locations outside your state or country, where privacy laws may differ. We apply appropriate safeguards and comply with applicable requirements for such transfers. Where a transfer requires specific consent or another legal mechanism, we address that requirement separately.

8. Your choices, access and deletion

You may contact us to request access to, correction of, or deletion of your personal information, or to discuss your consent and communication preferences. Parents and legal guardians may make requests concerning a child’s information, subject to verification of their authority. Applicable law may provide additional rights or exceptions.

Delete your Maplay account and associated data

Email delete_account@learnfrommaps.com with the subject “Maplay account and associated data deletion request”. Identify the account using its registered email address or other account identifier. You do not need to reinstall the app to make this request. Do not send your password.

After verifying your identity or authority, we will process the request to delete the account and personal information associated with it, including account contact details and identifiable service-use information, except for information that must be retained for the limited reasons described in the retention section. Where a service provider holds relevant information on our behalf, we will address its deletion as part of the request.

We will respond with any verification steps, the expected processing timeframe and any applicable retention exceptions. Requests are handled promptly and within any period required by applicable law. Uninstalling the app alone does not delete your account or its data.

Delete a phone number or other information

You may request deletion of your phone number or specific personal information without requesting deletion of the entire account. Contact the same email address and describe your request. We may need to verify your identity, explain how removal affects account access or recovery, and identify any legally required retention.

Communication preferences

You can ask us to stop optional marketing communications or withdraw consent where processing is based on consent. Necessary account, security and service messages may continue. Withdrawing consent does not affect the lawfulness of processing already carried out.

9. Security of your information

We use commercially reasonable technical and organisational safeguards to protect personal information. Phone numbers are transmitted through secure, encrypted channels and stored using appropriate security practices.

No method of internet transmission or electronic storage is completely secure. Please keep account credentials confidential and contact us if you suspect unauthorised use or a privacy concern.

10. Children’s privacy

Maplay supports school learning, including students in Grades 6 to 10. We take particular care when handling children’s information.

Parental or guardian consent

We do not knowingly collect personal information from children under 13 without verifiable parental or legal guardian consent. Where applicable law requires consent or additional protections for older children, those requirements also apply.

Where consent is required, we may request a parent’s or guardian’s phone number to verify consent, support account recovery and communicate about the child’s account. We do not request a child’s personal phone number for this purpose.

Parent and guardian rights

Parents and legal guardians may ask to review, correct or delete their child’s personal information, or raise a concern about collection without consent, by emailing contact@learnfrommaps.com. We may verify identity and authority before acting and will address reported concerns promptly.

Use and sharing of children’s information

Children’s information is handled for educational and related service purposes. We do not sell children’s personal information or share it with third parties except where required by law or necessary to provide the service with the appropriate consent. The general provisions about offers and business-partner sharing do not override these protections.

11. Links to other websites

Maplay may link to websites or services operated by others, including Google Play. Their own privacy policies apply when you use them. We encourage you to read those policies, as we do not control third-party sites or their information practices.

12. Changes to this Privacy Policy

We may update this policy as our services or legal obligations change. We will publish the revised policy on this page and update the “Last updated” date. Where required, we will provide additional notice or obtain consent for material changes. Please review this page periodically.

13. Contact us

For privacy questions, concerns, access or correction requests, or parental requests, contact:

For all account and personal data deletion requests, email delete_account@learnfrommaps.com.

Please identify your request as relating to Maplay. Include only the information needed to help us respond, and never send passwords.